Pune based Shweta Shah launches her Debut Novel “I Wear the Smile You Gave”

• A book based on Friendship, Love and Duty
• Filmmaker and Social Activist Yuvraj Shah present as the Chief Guest



Pune, October 2017: Shweta Shah, an IT professional from Pune recently launched her debut novel “I Wear the Smile You Gave” at Crossword, Phoenix Market City. The novel is based on the tragic love story of Friendship, Love and Duty and is inspired by real-life instances of the male lead character in the book. Filmmaker and Social Activist Yuvraj Shah was present as the Chief Guest during the event. Published through Blue Rose Publishers, the book is now available online on Amazon, Flipkart, Shop Clues, Book Adda (Sapna Online), Blue Rose Publishers along with most of the major offline stores across India.
Writing has always come naturally to Shweta and as per what she says, it’s in her genes. Her inspiration is her dad. She is currently working on her second upcoming novel. Having studied Computers as the main stream of education, she is a German language specialist and had been working in IT field since past 8 years. She has received many rewards and recognition for her contribution in her projects not only in India but also in Germany and Philippines. She is also a Reiki master teacher having hands on different modalities.
Speaking on the occasion, Yuvraj Shah, Social Activist and Filmmaker, said, “Shweta’s book is an inspirational read for the young generation. Not only does it show us the beauty of Love, Family and Friendship but also teaches us the importance of Honour and Duty towards one’s country. I congratulate Shweta for making this book a successful venture towards entertaining the youth while also educating them on moral values.”
Talking about her book, Shweta Shah says, “My book ‘I Wear The Smile You Gave’ is inspired by real-life instances of the male character of the book. It is the struggle of Love and Friendship between the three characters.
She further explains, “Ajeet’s infatuation with Aditi and love interests in Sumi defines the plot. While Ajeet to prove his worth to his dad, joins the army, he chose family, duty and honour over love. The story takes turn to a bitter tragedy which connects all the three main characters years later changing their loves forever.”
Sagar Azad, Founder, Champ Reader’s Association, says, “Our organization has always worked with new authors towards introducing them in the Literature Industry. We feel glad to have introduced Shweta and her book to readers who will definitely take an interest in her venture due to the interesting plot and her creative style of writing.”
Blurb about the book:



Ajeet is a commoner, a boy next door who is away from the Worldliness and moreover just a happy-go-lucky guy. Aditi and Ajeet are batch mates in a Junior College and share a good chemistry. Aditi is all head over heels for Ajeet and without any hesitation, irrespective of the time and place boldly conveys her feelings for him. Ajeet was infatuated towards Aditi however finds his true love in Sumi whom he meets in his coaching class.


Wanting to break away from the conventional norms and the shackles of a traditional familial business and to prove his worth to his dad, Ajeet joins Army. Years later a tragedy connects Ajeet, Sumi and Aditi once again however changing their lives forever.

The book now available online on Amazon, Flipkart, Shop Clues, Book Adda (Sapna Online) and Blue Rose Publishers is also available on most of the major offline stores across India.
About Shweta Shah:

Having studied Computers as the main stream of education, Shweta Shah is a German language specialist and had been working in IT field since past 8 years. She has received many rewards and recognition for her contribution in her projects not only in India but also in Germany and Philippines. She is also a Reiki master teacher having hands on different modalities.
Keeping the family as a priority, she is now an entrepreneur who is bold and decisive enough to run her business efficiently all by herself. Writing, traveling, reading and tennis are her subjects of interest. She has participated in 14, 10k marathons and aiming for a full marathon in coming months.
She has currently launched her debut novel — I Wear the Smile You Gave, which is a romantic fiction. Published through blue Rose Publishers, the title of her novel was released on 20th September 2017.She is currently working on her second upcoming novel.
For more information, please visit: www.authorshwetashah.com





About Champ Reader’s Association (CRA): Champ Reader’s Association is a group dedicated towards promoting new authors/writers in India. Founded by Sagar Azad on July 2016, the group has been constantly working with budding entrepreneurs in the Literature industry to launch their work through Publishing Companies in India. CRA organizes Book Launch events, Storytelling sessions, Creative Writing Workshops, Read it and Review It Programs(Online & Offline), Motivational Talk Shows in Schools and Colleges, Professional Communicational Workshops, Online Promotions, Partnerships, etc. as a part of their Author’s Book Promotions.
For more information, please visit:
www.facebook.com/ChampReadersAssociation/
For further queries contact: Gaurav Singh
Cynosure PR & Communications: 
9970357280/ gaurav.cynosure@gmail.com

deAsra Foundation Organizes a ‘Diwali Faral’ Workshop

deAsra organizes faral making workshop for those who wants to learn how to make faral and get guidance on how to be compliant and market these products. The workshop was held on Friday at Banquet Hall, Maharashtra State Institute of Hotel Management Catering Technology (MHIHMCT) 412 C Shivaji Nagar, off Senapati Bapat Road, Besides Bharatiya Vidya Bhavan Pune, 411016

deAsra is known for giving an hassle free approach to upcoming businesses by giving them a mentor to guide them through the entire process flawlessly.

Conducted by deAsra Foundation with Mr. Kishor Sarpotdar of Pune Guest House fame, which was a mix of lectures and live demo. The main speakers at the event were Mr. Kishor Sarpotdar and Mrs. Devayani Kulkarni.

Also participants were informed about recipe, packaging and selling information, food business setup and compliances & management guidance by speakers.

After program each participant was given a time of 1 week to prepare the products and get it quality and taste checked from Mr. Sarpodar & team, those selected will get an opportunity to sell their products to Sarpotdar hospitality and to the shops.

The program is sponsored & supported by Mothers Recipe, Chitale Bandhu Mithaiwale, Keshav Laxmi Prasadhane, Lijjat Papad, Agraj Food products, Yashswi Institute Catering College and Ashirwad Mangal Kendra.

Media Contact: Aspire PR & Strategies Pvt. Ltd., Varsha Marathe- 9370220270

deAsra Foundation organizes a ‘Go Digital’ Workshop

deAsra, an organization aimed at empowering budding entrepreneurs, recently organized a workshop highlighting the importance of using digital media keeping national awareness in mind, the workshop was a success.

deAsra is known for giving an hassle free approach to upcoming businesses by giving them a mentor to guide them through the entire process flawlessly.

Conducted by Miss. Neha Sarwal, Digital Marketing Head at deAsra Foundation entrepreneurs were informed about the Go Digital concept.

“You can do your business from home through social media, but it is necessary for you to see what social media site is appropriate and how that will help our business.” said Miss. Sarwal.

She also added that, “Entrepreneurs must ‘go digital’ as today digital is the key to success that indirectly leads to increase in customers and for creating a brand value for the product/service.”

The other key takeaways were:- How to increase sales through the help of SM, how to sell on online market places, how to choose the right platform to market yourself with these three important take ways, a business owner could sit at home and still make the most of their time.

The workshop which was held at Yashada MDC, Raj Bhavan Complex, Baner Road, Pune. 411007

Media Contact: Aspire PR & Strategies Pvt. Ltd. Varsha Marathe- 9370220270

Next Level Endoscopic spine Surgery performed in Pune for First time in Maharashtra

Biportal Endoscopy performed in Saishree Hospital

The next generation of Endoscopic spine surgery (Biportal Endoscopy) is here, expanding the indications of traditional Endoscopy and reducing the co-morbidities associated with open spine surgery.

Mr Ashok Bhor, an ordinance factory worker, was suffering from left lower limb pain since last two months; he was diagnosed on his MRI scan findings. The surgery was performed on August 10, 2017 and he was discharged on 14 August. He had a lumbo-sacral canal stenosis with right lower limb pain underwent Biportal endoscopic stenosis decompression surgery at Saishree hospital. Patient had immediate pain relief and was successfully discharged walking out of the hospital on 3rd post-operative day.”

Biportal Endoscopy involves use of 2 separate channels, Scopic port (4mm) and Working port (1.5mm) with continuous water flow. This causes less bleeding giving the surgeon clear & magnified surgical view, precise decompression, reducing the chances of intra-operative nerve damage and eliminating the chances of post-operative blood transfusion. Also chances of surgical site infection are significantly lesser than open surgery. There is significant reduction in pain at the operative site so patient can be mobilized earlier, as early as 2 to 3 hours after coming out of anesthesia. Patient is allowed to use commode chair on the following day reducing dependence. The total hospitalization period is typically 2 to 3 days and patient can walk home after that. Some physical restrictions need to be followed along with physiotherapy for 4 weeks post-op but the return to normal daily activities is much faster.

Pune’s Well Known spine surgeon Dr. Pradyumna Pai Raiturkar and Dr.Kean Deshphande performed this surgery

Dr. Pradyumna Pai Raiturkar said, “This is a revolutionary procedure in terms of technical advancement but is more acceptable than traditional endoscopy as the approach familiar anatomy and is cost effective as well.”

Dr. Ketan Deshpade added further, “This is the first ever case of Biportal Endoscopic Decompression performed in Maharashtra. As per the operating surgeons this technique has a very promising future and with the development of more advanced instruments will cover even more indications in spinal pathologies.”

Some Unique benefits of this technique to patient:

Cost-effectiveness:  since majority of the instruments used in this procedure are same as traditional surgery, they are readily available with all spine surgeons.

Increased spectrum: Almost all pathologies in Lumbar spine can be treated using this method.

Advantages to the patient: Less pain post-operatively, early mobilization, less blood loss (avoiding blood transfusion), lesser hospitalization, and more cosmetic.

Future trends: UBE is well tested modality accepted in various international publications, but developments are still on to expand the scope of the procedure to include multilevel pathologies.

About UNILATERAL BIPORTAL ENDOSCOPY

Single portal (working channel) endoscopy is an established modality of minimally invasive spine surgery for lumbar and radiculopathy (slip disc) but unfortunately the spectrum of diseases treated under this technique are limited. Also this technique has a very steep learning curve and requires high end instruments. With a view to overcome these limitations UBE technique is developed.

The skin incision is significantly smaller than traditional surgery but the risk of neuronal injury is lesser cause. Magnification, better visualization, under water use of Cautery leading to heat dispersion.

The need for postoperative blood transfusion is not only dependent on intra-operative blood loss but also on handling of para-spinal muscle (operative trauma), post op drain, patients pre-op Hb, patient on anti-platelet medications etc. If these factors are taken into consideration the chances of needing a blood transfusion are lesser with endoscopy.

Media Contact: Aspire PR & Strategies Pvt. Ltd, Varsha Marathe 09370220270, 64010128

Annapurna Pariwar celebrates 25th Foundation Day

Annapurna Pariwar, a group of 5 NGOs working for the uplift of slum dwellers in Pune and Mumbai for the last 25 years celebrates its Founder’s day each year in the month of August. The function is a celebrated as a tribute to Late Dada Purao (Com. Narendra S. Purao) whose birthday falls on August and who was visionary leader with a deep sense of commitment for the emancipation of all the toiling masses of the country. On this occasion Dr. Medha Purao and other members of Annapurna Pariwar were present.

After having participated in India’s freedom struggle, he realised that political freedom bereft of economic freedom, particularly for ordinary masses, is futile and meaningless. Therefore, he devoted his energies for organising Bank employees, textile workers in the city of Mumbai and in a short span earned respect as an accomplished Trade Union Leader and rose to prominence as a vanguard national leader of All India Bank Employees Association (AIBEA) a biggest and prominent Trade Union Organisation of middle class bank employees of the country.

Annapurna’s Dada Purao Research & Training Institute (DPR&TI) undertakes special studies, research projects and allied activities at local, regional and state level and works out models of micro finance and combines with other ancillary and other related activities to ensure social security and dignified life to the deprived sections of the society. Needless to say that towns and cities cannot grow and sustain themselves without resolving the problems of urban poverty.

Every year DPR & TI publishes a book based on its social interventions showing the impact of its various programs and the challenges ahead. This year, Annapurna shall be releasing a book on ‘Demonetisation — Experiences of the Poor’ written by Dr. Kanish Debnath. The book speaks of the experiences of Annapurna’s poor micro borrowers in the wake of the recent demonetisation imposed in the country.

Media Contact: Aspire PR & Strategies Pvt. Ltd., Varsha Marathe – 09370220270, 64010128

Customers feedback is most important in business: Mrs Zelam Chaubal.

Eminent business personalities from the city been felicitated.

In a bid to inspire aspiring entrepreneurs and honored successful businessmen from the city, deAsra Foundation organized the ‘Entrepreneur Excellence Awards for the year 2017’. The program was held at Devang Mehta Auditorium, Persistent Systems, Senapati Bapat Road, Pune.

The Foundation is always working to provide right guidance and encouragement to those who wish to start and grow new business. The award was given to five nominated and successful entrepreneurs from Pune. These prominent names include Mr. Saurabh Gadgil, PN Gadgil Chairman and Managing Director, Mr. Shrikrishna Chitale, Director Chitale brothers, Ms. Jelam Chaubal, Director Kesari Tours, Mr. Pradeep Chordia, MD Chordia Food Products Ltd. And Mr. Abhimanyu Sable, founder & MD ABS Fitness and Wellness Club have been honored with this Award.

The main Speaker at the event honorable Mr. VishwasMahajan, TiEInterviewed these excellence entrepreneurs.

While addressing the entrepreneurs and professionals at the event Mr. Saurabh Gadgil, PN Gadgil Chairman and Managing Director Said “If your thoughts are true and strong your business will definitely grow and will be successful for sure, along at same time in business we need to change our ourselves or system as per demand from customers”.

Mr. Shrikrishna Chitale, Director Chitale brothers while sharing his journey of decades, said, “business calculation should be perfect and transfarency is most important in any business, along with this world knowledge and building good relations with other businessmen is also important”

Mrs. Jelam Chaubal, Director of Kesari Tours said. “if you are in any business you must learn to make strong manpower build good relations and trust with your employees,also in any customers feedback is so very important to grow your business and that helps to provide good service to them”. “ if you get returns from the business do not keep it as profit, but try to give more to your customers from that”. She added.

Mr. Abhimanyu Sable, founder & MD ABS Fitness and Wellness Club mentioned that, “When I joined as trainer in 1991, there was lack of scope and knowledge for that business, so while starting or thinking about any business one needs to have passion, education and knowledge and motivation about it,that’s the most important thing we need to understand”.

New Entrepreneurs and professionals received perfect guidance and tips to become successful from these five awarded Entrepreneurs as they shared their experience and journey.
Around 400 plus entrepreneurs, professionals and newcomers took advantage of this program to make progress in their business and industry.

Media contact: Aspire PR & Strategies Pvt. Ltd, Varsha Marathe – 9370220270